Bill Benson, Director of Advanced Technologies at Worthington Industries spoke with Lux Research’s VP of Research, Michael Holman, about how Worthington innovates most effectively both within their innovation group and with the larger organization.
Bill and Mike discussed:
- Innovating for both its B2B and B2C businesses and how it aligns its three innovation groups – consumer insight, innovation strategy, and R&D
- How lessons and processes for consumer innovations influence its B2B innovation strategy
- Best practices for Worthington’s innovation team to engage with the two other organizational growth levers – transformation and M&A
- Balancing near-term innovations for product and manufacturing advances with longer-term new business lines
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