Excelling in a Consolidating Market


When a firm pursues consolidation as a business strategy, it attempts to grow its market share in a given market through acquisition. The goal is to achieve a market share sufficiently large that it is sustainable, profitable, and among the leaders in the market. Ideally each acquisition generates revenue and economies of scale that facilitate…

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Feasting on Unicorns: Food Trends as a Novel Pattern of Innovation


Food innovation is a constant, with aspects of every point of the industry seemingly all evolving at once. Small yet critical changes occur simultaneously from farm to fork, summing to dramatic shifts for the system: Superfoods like kale and acai berry rise from obscurity, packaging formats like convenient breakfast bars and single-serve meals become the…

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Lux Executive Summit Americas – Video Interview – Jim Kirkwood, CSO, General Mills


Jim Kirkwood, Chief Science & Technology Development Officer at General Mills, and VP of its “GTECH” organization, sat down to speak with Lux Research. Jim discusses the past and future of innovation at General Mills with Lux Research’s VP of Consulting, Kevin Pang. Jim and Kevin discussed: How to deliver enough macronutrients like protein to…

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Seeing the New Theater at the Lux Executive Summit Americas


Lux Chief Research Officer Chris Hartshorn’s opening keynote at this year’s Lux Executive Summit pointed to military innovators from Frederick the Great to Napoleon to Stanley McChrystal, their gifts for “seeing the theater” to determine when a change in strategy was needed – and how their organizations needed to change along with it. General McChrystal’s…

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The Consumer of the Future: The Increasing Value of Convenience and the Higher Cost of Choice


Companies often struggle to foresee how consumers will respond to a new product offering, but consumer behavior (or at least portions of it) are highly predictable. While predicting the next cultural trend can be challenging, the increasing value of convenience is becoming clear – and increasing, as modern life becomes more complex and presents an…

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Solving the Wastewater Calamity That Looms Over the Brazil 2016 Summer Olympics


Amid headlines of political coups and viral epidemics, it is easy to lose track of the potential for another major calamity at this summer’s Olympic Games in Brazil: severe contamination from fetid rivers in Rio de Janeiro’s Guanabara Bay, where many of the aquatic competitions are scheduled to take place. This has raised concerns of…

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Shortening the Chain: How Your Value Chain Determines Your Innovation Potential


Innovation is hard – especially because it is one of those ineffable qualities that often can only be defined after it can be seen. But before we get to the subject of defining what “it” is, we should first consider the degrees of freedom and constraint necessary to even pursue innovation. Your location in the…

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Construction Prefabrication: The Trends and Technologies Pushing It Into the Mainstream


Prefabrication in construction means to manufacture large building components in facilities and assemble them at construction sites. But why aren’t more buildings constructed using prefabrication? Prefabrication currently accounts for only 20% to 30% of new construction in Europe, the U.S. and Australia, despite the fact that the prefabrication process has been available and its advantages…

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Start-up Nation: Insights From the Israel Innovation Tour


The title of the 2009 book Start-up Nation: The Story of Israel’s Economic Miracle is telling of Israel’s innovation-driven economic growth. Israel has more start-up companies per capita than any other country in the world. To help our clients learn from and tap into this vibrant innovation ecosystem, Lux recently organized its first Israel Innovation Tour,…

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Dow-DuPont’s Plans Leave Valuable DuPont Divisions Wide Open for Acquisitions from Third Parties


It is becoming abundantly clear that Dow-DuPont may be close to a “merger of equals” but in terms of size and high level areas of focus, the gory details portend very different outcomes for the pieces that emerge. The plan to split the company into three parts has Dow’s fingerprints all over it. In contrast,…

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